Gold Guides &
Investment Education
Expert-written guides to help you buy gold wisely, understand purity and pricing, invest smartly, and make the most of gold loans in India.
Key Gold Facts for Indian Buyers
~700–800 tonnes
India's Annual Gold Demand
One of the world's largest consumers
22K (916)
Most Popular Jewellery Purity
91.6% pure gold alloy
BIS
Gold Hallmarking Authority
Bureau of Indian Standards
15%
Import Duty on Gold
Including customs + AIDC
3%
GST on Gold Jewellery
Flat rate on gold value
2.5% p.a.
Sovereign Gold Bond Yield
Over gold price appreciation
All Guides
Comprehensive, practical guides written for Indian gold buyers and investors.
How to Buy Gold in India
A complete step-by-step guide to buying gold jewellery, coins, and bars in India safely — including BIS hallmarking, making charges, GST, and what to watch out for.
Understanding Gold Purity: 24K, 22K, 18K Explained
What do 24K, 22K, and 18K mean? Learn how gold purity is measured, what 916 hallmark means, and which karat is best for jewellery vs investment.
BIS Hallmarking Explained — HUID & 916 Mark
Everything about BIS hallmarking in 2026 — how to read the HUID, verify gold purity on the BIS Care app, and your rights as a hallmark consumer.
Making Charges & Wastage Decoded
Decode every line on a gold jewellery bill — making charges, wastage, value addition, stone deduction, and how to negotiate fairly with jewellers.
GST & Import Duty on Gold in India
Complete 2026 tax guide — customs duty, AIDC, IGST at customs, retail GST, and how each layer shapes the final retail gold price.
Festival & Wedding Gold Buying Calendar
Akshaya Tritiya, Dhanteras, Diwali, Pongal, Onam, Vishu, the wedding season — when, what, and how to buy on India's biggest gold-buying days.
Gold Investment Guide for Indians
Should you invest in physical gold, gold ETFs, Sovereign Gold Bonds, or digital gold? A comprehensive comparison of all gold investment options available in India.
Gold Loan: Complete Guide for Borrowers
Everything you need to know about gold loans in India — how they work, interest rates, LTV ratio, top lenders, and tips to get the best deal.
Why Gold Matters for Indian Households
Gold holds a unique position in Indian culture and finance. India is consistently among the world's largest consumers of gold, with demand driven by weddings, festivals, religious traditions, and a deep-rooted trust in gold as a store of value. It is estimated that Indian households hold over 25,000 tonnes of gold — more than the combined reserves of many central banks.
Beyond culture, gold serves as a critical financial instrument for millions of Indians. When cash is needed urgently, gold jewellery can be pledged for a loan within hours. When markets crash, gold typically holds or increases its value, making it a natural hedge against equity volatility and inflation.
However, many Indians buy gold without fully understanding what they are paying for — making charges, wastage, purity differences, BIS hallmarking, and GST can significantly affect the total cost. Our guides are designed to close that knowledge gap, so you can buy, invest in, and use gold more effectively.
Gold vs Other Asset Classes
| Asset | Liquidity | Inflation Hedge | Long-term Returns | Risk Level |
|---|---|---|---|---|
| Physical Gold | Medium | Excellent | 8–10% p.a. | Low |
| Gold ETF | High | Excellent | 8–10% p.a. | Low |
| Sovereign Gold Bond | Medium | Excellent | 10–12% p.a.* | Very Low |
| Equity / Stocks | High | Moderate | 12–15% p.a. | High |
| Fixed Deposit | Low | Poor | 6–7% p.a. | Very Low |
| Real Estate | Very Low | Good | 7–10% p.a. | Medium |
* Sovereign Gold Bond returns include 2.5% annual interest plus gold price appreciation. Past performance is not indicative of future results.
Check Live Gold Rates
Now that you know the basics, see today's live gold prices across India.